Paulo Serna, San Francisco real estate agent Paulo SernaReal Estate Agent
Compass | Level Up Group
Español Work with Paulo

New Developments

New condo developments in San Francisco.

A working directory of the city's new-construction condominium buildings, from the Transbay towers to Dogpatch, the Mission, Hayes Valley, and the avenues. Browse by area, then let me help you tour the ones worth your time with an advocate on your side.

Bring your own agent before you tour. When you visit a new-development sales gallery in San Francisco without representation, the on-site team works for the developer, not for you, and many buildings will ask you to sign away your right to separate representation before they show you a unit. Have me register and accompany you on your first visit and you keep an advocate on your side of the table, usually at no cost to you. Schedule your visit before you go.

Why a new development is different

Buying new construction is not like buying a resale home. The people in the sales gallery are talented and helpful, and they work for the developer. The contract is the developer's contract. The HOA budget is new and largely untested. The amenities are real, and so are the dues that pay for them. None of that is a reason to avoid new buildings; plenty are excellent. It is a reason to walk in with your own representation, read everything carefully, and price the specific unit against what is actually closing nearby.

That is the help I offer here: register you with the building so your representation is protected, accompany you to showings, read the HOA and the warranty with you, and give you an honest read on value, including when the honest answer is a resale down the block or simply waiting.

1 Hawthorne1 Hawthorne St · SoMa1001 Seventeenth1001 17th St · Potrero Hill1001 Van Ness Ave1001 Van Ness Ave · Cathedral Hill/Van Ness corridor1050 Valencia1050 Valencia St · Mission District1145 Polk1145 Polk St · Polk Gulch1188 Valencia1188 Valencia St · Mission District1198 Valencia1198 Valencia St · Mission District1200 Van Ness1200 Van Ness Ave · Van Ness corridor1238 Sutter (Sutter North)1238 Sutter St · Lower Nob Hill/Van Ness corridor1288 Howard1288 Howard St · SoMa1400 Mission1400 Mission St · SoMa/Mid-Market1450 Franklin1450 Franklin St · Lower Pacific Heights/Van Ness corridor1481 Post1481 Post St · Lower Pacific Heights/Japantown1515 15th1515 15th St · Mission District/Potrero Hill1567 California / Polk Corner1567 California St · Polk Gulch/Van Ness corridor1598 Bay1598 Bay St · Marina1600 Market Street1600 Market St · Hayes Valley/Duboce Triangle1601 Mission1601 Mission St · Mission District1645 Pacific1645 Pacific Ave · Polk Gulch/Russian Hill1726 Mission Street at Duboce1726 Mission St · Mission District181 Fremont181 Fremont St · Transbay/East Cut1868 Van Ness Ave1868 Van Ness Ave · Van Ness corridor2000 Bryant2000 Bryant St · Mission District2000 Ellis2000 Ellis St · Western Addition/Lower Pacific Heights2177 Third2177 Third St · Dogpatch2201 Market Street at Sanchez2201 Market St · Castro/Duboce Triangle2238 Market (Elevant)2238 Market St · Duboce Triangle288 Pacific288 Pacific Ave · Jackson Square300 Cornwall300 Cornwall St · Presidio Heights/Laurel Heights300 Ivy300 Ivy St · Hayes Valley311 Grove311 Grove St · Hayes Valley325 Fremont325 Fremont St · Transbay/East Cut3333 California3333 California St · Presidio Heights/Laurel Heights35 Dolores35 Dolores St · Mission Dolores/Duboce Triangle3500 19th Street3500 19th St · Mission District376 Castro376 Castro St · Castro388 Fulton388 Fulton St · Hayes Valley400 Grove400 Grove St · Hayes Valley411 Valencia411 Valencia St · Mission District450 Hayes450 Hayes St · Hayes Valley500 Folsom500 Folsom St · Transbay/East Cut502 7th Street at Bryant502 7th St · SoMa524 Howard524 Howard St · SoMa550 Howard550 Howard St · Transbay/East Cut5M (5th and Mission)415 Natoma St · SoMa6 Mint Plaza6 Mint Plaza · SoMa700 36th Ave at Balboa700 36th Ave · Outer Richmond719 Larkin Street at Olive719 Larkin St · Tenderloin/Little Saigon750 2nd Street750 2nd St · South Beach8 Octavia8 Octavia St · Hayes Valley815 Tennessee St815 Tennessee St · Dogpatch829 Folsom829 Folsom St · SoMa870 Harrison870 Harrison St · SoMa901 Tennessee901 Tennessee St · Dogpatch950 Gough950 Gough St · Cathedral Hill950 Tennessee950 Tennessee St · Dogpatch99 Rausch99 Rausch St · SoMaAlma & EngelHunters Point/BayviewAmero1501 Filbert St · Cow HollowArden718 Long Bridge St · Mission BayCrimson1490 Ocean Ave · InglesideElevant2238 Market St · Duboce TriangleFour Seasons Private Residences706 Mission St · SoMa/Yerba BuenaFulton 555555 Fulton St · Hayes ValleyIcon2299 Market St · CastroJones HomesSoMaKnox645 Texas St · Potrero HillLa Maison241 10th St · SoMaLaguna Hayes580 Hayes St · Hayes ValleyLinea8 Buchanan St · Duboce TriangleLumina201 Folsom St · South BeachLuxe1650 Broadway St · Pacific HeightsM@18751875 Mission St · Mission DistrictMaison Au Pont2448 Lombard St · MarinaMillwheel North1275 Indiana St · DogpatchMira280 Spear St · South BeachMurano3131 Pierce St · Cow HollowNoirSan FranciscoOcean Avenue West1117 Ocean Ave · InglesideOceanwide Center50 First St · SoMa/Financial DistrictOne Franklin1 Franklin St · Hayes ValleyOne Mission Bay1000 Third St · Mission BayOne Steuart Lane1 Steuart Ln · South BeachOneEleven588 Minna St · SoMaOnyx300 Carolina St · Potrero HillOnyx PH 2310 Carolina St · Potrero HillParcel F542-550 Howard St · Transbay/East CutPark Lane1100 Sacramento St · Nob HillPark Tower250 Howard St · Transbay/East CutPier 70 CondosDogpatchRitz-Carlton Residences690 Market St · Financial DistrictRockwell1688 Pine St · Lower Pacific HeightsRowan346 Potrero Ave · Potrero Hill/Mission DistrictSapphire252 9th St · SoMaSerif950 Market St · SoMaSeventy272 Townsend St · South BeachSol Lux Alpha685 Florida St · Mission DistrictStage 10751075 Market St · SoMaSummit 800800 Brotherhood Way · Parkmerced/InglesideThe 363620 Cesar Chavez St · Mission DistrictThe Alexandria369 18th Ave · Outer RichmondThe Austin1545 Pine St · Van Ness corridorThe Avery488 Folsom St · Transbay/East CutThe Carlton1433 Bush St · Lower Nob HillThe Century2200 Market St · Duboce Triangle/CastroThe Crescent on Nob Hill875 California St · Nob HillThe District2655 Bush St · Lower Pacific HeightsThe Harrison401 Harrison St · South BeachThe Heights2829 California St · Pacific HeightsThe Monarch1335 Folsom St · SoMaThe NopaNoPa (North of Panhandle)The Oak1554 Market St · Hayes ValleyThe Pacific2121 Webster St · Pacific HeightsThe Palace at Washington Square1750 Powell St · North BeachThe San Francisco ShipyardHunters Point/BayviewThe StanyanCole ValleyThe Westerly2800 Sloat Blvd · Outer SunsetTransbay Block 4Transbay/East CutUnion House2465 Van Ness Ave · Russian Hill/Van Ness corridorV20899 Valencia St · Mission DistrictVida2558 Mission St · Mission District

Listed by building name and San Francisco neighborhood. Availability and pricing change constantly, so they live with me rather than on the page. Ask for the current read on any building.

New-development questions, answered

The questions buyers actually ask me before touring a new building in San Francisco.

Do I need my own agent to buy a new-construction condo in San Francisco?

You are not required to, but it is almost always in your interest. The sales staff in the gallery represent the developer. Bringing your own agent gives you someone reading the contract, the HOA budget, and the comparable sales on your behalf. Just register me with the building on or before your first visit, since several developers will not honor outside representation if you tour on your own first.

Who pays my agent on a new development?

In most new-construction sales the developer's marketing budget covers the buyer-side commission, so having me represent you typically costs you nothing extra. I will always confirm the specific terms for a given building in writing before you rely on them.

Should I register with the sales office myself?

Register, but let me do it with you or for you first. If you sign in alone, some buildings treat you as an unrepresented buyer for that property from then on. One message to me before your visit protects your ability to have representation.

New construction or a resale condo, which is better?

It depends on what you value. New construction offers warranties, modern systems, and amenities, but often higher HOA dues and less negotiating room early in sales. Resale can offer more negotiating leverage and a track record on the building. I will walk through the trade-offs for your situation honestly, including when the answer is to wait.

What should I look at in a new building's HOA?

Reserves, the budget, the developer's track record, any construction-defect history on the developer's past projects, what the dues actually cover, and how dues are likely to move once the developer hands the HOA over to owners. This is where careful review matters most, and where my construction background helps. I do not give legal or tax advice; for those questions I will point you to the right professional.

Planning to tour a new building?

Message me before you visit the gallery. I'll register you, come to the showing, and protect your representation, usually at no cost to you.

Or call (408) 834-9161  ·  paulo@levelupgroup.com