Serif shares a triangular block with the historic Warfield Theater, and its irregular 34,000 square foot site shapes the whole building. The exterior is a continuous glass fiber reinforced concrete wrapper with window openings that change across the face. It is not only housing. The 242 condominiums sit alongside a 232 key hotel, ground floor retail, a community facility operated by Magic Theatre, and a public plaza on Turk Street.
950 Market St · SoMa, San Francisco
Worth knowing first. This is a mixed building. The condominiums share the structure with a hotel and ground floor retail. The hotel opened as The LINE San Francisco in 2022 and no longer appears among that brand's properties, so treat any description of the hotel operator as needing a fresh check.
Serif in San Francisco. The faint dots are the other new developments in this directory.
What I would ask about SerifThe hotel opened as The LINE San Francisco in 2022 and no longer appears among that brand's properties, so ask who operates it now and read exactly how costs and shared systems are divided between the hotel and the condominiums in the governing documents.
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Building details compiled from the building's own site, the developer's
or architect's project pages, the general contractor, and San Francisco Planning records,
last reviewed August 2026. Anything unverifiable was left out. Deemed reliable but not
guaranteed. Not legal, tax, or financial advice.
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