Paulo Serna, San Francisco real estate agent Paulo SernaReal Estate Agent
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New development · Potrero Hill/Mission District

Rowan

The most consequential decision here is structural. An exposed concrete exoskeleton rises from the third floor and fans out into six story V forms across the length of the building, a reference to the neighborhood's shipbuilding and container crane history. Carrying the frame on the outside leaves the interiors column free, with large glazed openings and Juliet balconies, and the solid concrete end walls are scored and patterned so they read as multiple layers.

346 Potrero Ave · Potrero Hill/Mission District, San Francisco

What has actually sold here

5 closed sales in Rowan in the last 24 months, the most recent in July 2026. 53 in total since 2016. That is a small sample. Treat the numbers below as indicative, not settled.

Median price per square foot
$944Inner Mission: $918
Median HOA dues
$777 a monthInner Mission: $602 a month
Median days on market
35Inner Mission: 36
Cash buyers
0 of 5sales where financing was reported
Median price per square foot$944This building$918Inner MissionMedian HOA dues$777This building$602Inner Mission

Closed San Francisco MLS sales through 2026-09-10, compiled by me from my own market database. Medians, not averages. HOA dues are those reported at the time of each sale and may have moved since. The neighborhood comparison covers condominiums only.

1598 Bay, 1598 Bay StThe Palace at Washington Square, 1731 Powell StAmero, 1501 Filbert StMaison Au Pont, 2448 Lombard StMurano, 3131 Pierce StUnion House, 1515 Union St288 Pacific, 288 Pacific AveLuxe, 1650 Broadway St1645 Pacific, 1645 Pacific AvePark Lane, 1100 Sacramento St1868 Van Ness Ave, 1868 Van Ness AveThe Crescent on Nob Hill, 875 California StOne Steuart Lane, 1 Steuart LnMira, 280 Spear StThe Pacific, 2121 Webster StThe Austin, 1545 Pine St181 Fremont, 181 Fremont StLumina, 201 Folsom StRockwell, 1688 Pine St1433 Bush, 1433 Bush StRitz-Carlton Residences, 690 Market St1450 Franklin, 1450 Franklin StThe Heights, 2829 California St1238 Sutter, 1238 Sutter StThe Avery, 488 Folsom St1145 Polk, 1145 Polk St3333 California, 3333 California StThe Harrison, 401 Harrison StFour Seasons Private Residences, 706 Mission StThe District, 2655 Bush St1 Hawthorne, 1 Hawthorne St300 Cornwall, 300 Cornwall St719 Larkin, 719 Larkin St6 Mint Plaza, 6 Mint PlazaSerif, 950 Market St2000 Ellis, 2000 Ellis St829 Folsom, 829 Folsom StThe Stanyan, 1 Stanyan StThe Alexandria, 369 18th AveElevant, 555 Golden Gate AveSeventy2, 72 Townsend StStage 1075, 1075 Market St750 2nd Street, 750 2nd St870 Harrison, 870 Harrison StThe Nopa, 1811 Turk StOneEleven, 588 Minna St388 Fulton, 388 Fulton StFulton 555, 555 Fulton St311 Grove, 311 Grove St400 Grove, 400 Grove St300 Ivy, 300 Ivy St450 Hayes, 450 Hayes StLaguna Hayes, 580 Hayes StOne Mission Bay, 1000 Third St99 Rausch, 99 Rausch St700 36th Ave, 700 36th Ave1400 Mission, 1400 Mission St1288 Howard, 1288 Howard StOne Franklin, 1 Franklin StSapphire, 252 9th St1600 Market Street, 1600 Market StLa Maison, 241 10th St8 Octavia, 8 Octavia StArden, 708-718 Long Bridge StLinea, 8 Buchanan St35 Dolores, 35 Dolores StM@1875, 1875 Mission St1515 15th, 1515 15th St411 Valencia, 411 Valencia StThe Century, 2200 Market St2238 Market, 2238 Market St1001 Seventeenth, 1001 17th StRowan, 346 Potrero AveOnyx, 300-310 Carolina StIcon, 2299 Market St2177 Third, 2177 Third St815 Tennessee St, 815 Tennessee StSol Lux Alpha, 685 Florida St901 Tennessee, 901 Tennessee St3500 19th Street, 3500 19th St950 Tennessee, 950 Tennessee StV20, 899 Valencia StKnox, 645 Texas StVida, 2558 Mission St1050 Valencia, 1050 Valencia StMillwheel North, 1275 Indiana St1188 Valencia, 1188 Valencia St1198 Valencia, 1198 Valencia StThe 36, 3620 Cesar Chavez StThe Westerly, 2800 Sloat BlvdThe San Francisco Shipyard, 52 Kirkwood AveThe Monarch, 51 Innes StCrimson, 1490 Ocean AveOcean Avenue West, 1117 Ocean AveSummit 800, 800 Brotherhood Way
Rowan in San Francisco. The faint dots are the other new developments in this directory.

What I would ask about RowanThe exposed concrete is the building, inside and out, so ask the HOA how the exterior concrete is inspected, sealed and repaired, and what the reserve study sets aside for that work.

Touring this building? Register me before your first visit so your representation is protected, usually at no cost to you. How that works · Ask me about Rowan

Building details compiled from the building's own site, the developer's or architect's project pages, the general contractor, and San Francisco Planning records, last reviewed August 2026. Anything unverifiable was left out. Deemed reliable but not guaranteed. Not legal, tax, or financial advice.

Thinking about Rowan?

Tell me what you're weighing. I'll register you with the building, come to the first showing, and give you a clear, honest read.

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Or call (408) 834-9161  ·  paulo@levelupgroup.com