Seller's resources
San Francisco seller's resources, organized by your situation.
Selling well starts with whether you should, then with protecting your equity through pricing, preparation, and negotiation. Start with the situation that fits you, then go as deep as you want. No hype, no pressure, and an honest answer even when it means not selling.
Find your situation
Most common
Selling to buy your next home
Coordinating a sale and a purchase: sell first, buy first, or bridge, and how to time both without losing your footing.
Open the path ›Investors
Selling a rental or investment
Sell vs. hold, 1031 exchanges, rent control, and selling a tenant-occupied building, with the tradeoffs laid out honestly.
Open the path ›Next chapter
Downsizing or cashing out
Turning years of equity into your next move, with a clear eye on capital gains and what comes after the sale.
Open the path ›First sale
Selling for the first time
The whole process end to end: costs, prep, pricing, disclosures, and what to expect at each step.
Open the path ›Relocating
Moving out of San Francisco
Selling here while you land somewhere else: timing two markets, the logistics, and the decisions that come with leaving.
Open the path ›Featured guides
Featured guide
The cost of selling
An honest line-by-line look at commissions, the seller-paid transfer tax, prep, closing costs, and capital gains, so you plan around your real net.
Read ›Featured guide
How to price your home
Comps, current demand, the local underpricing strategy, and why overpricing quietly costs you the final number.
Read ›Featured guide
When to sell
Why goals come before timing, the city's seasonal rhythm, and when waiting is the smarter move.
Read ›By topic
Guide
Preparing to sell
The practical pre-sale checklist, from the disclosure package to curb appeal, in the order that lifts your net.
Read ›Guide
Sell or rent?
The framework for deciding whether to sell now, wait, or hold and rent it out.
Read ›Guide
What to fix first
Which repairs and improvements actually return their cost before a sale, and which do not.
Read ›Guide
Condition and value
How a property's real condition shapes what buyers will pay and what they will question.
Read ›Neighborhoods
Your market
Block-by-block character and demand across the west side and the city.
Read ›Reference
Seller FAQ
Short, honest answers to the questions sellers actually ask me.
Read ›Not sure if now is your moment?
Tell me your goal and your timeline. I will give you an honest read, even if that read is to wait, no pressure.